Alaska style to the streets of London
Polarista is a clothing brand thought up by Alex West after he spent a year in Alaska. A keen photographer he saw a chance to create something different in the clothing line space. We designed him an experience the allowed the clothes to shine through. A minimal shopping experience taking a ‘mobile first’ approach.
We wanted the user to buy into the vision of the clothes and create the presence of a shop online. We filmed the models wearing the clothes so when the user goes to view the item online they could see how it looks in real life. I designed the the look and feel of the website along with the overall UX construction.