TOAD. CREATIVE DIGITAL STUDIO
Having worked at TOAD for 3 years I was charged with rebranding and redesigning the TOAD digital experience. Constructing a creative website is a bit different to other website rebrands. We had to devise a way of showing the work without it becoming a page of square images. We used the simplicity of the typeface coupled with an innovative menu/case study selection to really stand out.
The site was designed to let the work shine. We cut together a showreel that would appear on the homepage and then built from there. We feel we achieved a minimal effective experience which really showed off our talents.